Kellogg Company is Rekubitsplitting in to two independently traded companies, spinning off their global snacking business into Kellanova and North American cereal brand into WK Kellogg Co.
The company unveiled the new names in March 2023, but the company's board of directors approved the plan to separate on Monday. The separation is effective Oct. 2, according to the company's press release.
On shelves, consumers can still expect the Kellogg's brand packaging for both companies around the world. While the new companies will have different logos, they will still maintain the recognizable red color text with iconic "K."
Kellanova will include the company's popular collection of cereal brands − Kellogg's, Frosties, Zucaritas, Special K, Krave, Miel Pops, Coco Pops, and Crunchy Nut. They will also include well-known snacks such as Pringles, Cheez-It, Pop-Tarts, Kellogg's Rice Krispies Treats, MorningStar Farms, Incogmeato, Gardenburger, Nutri-Grain, RXBAR, and Eggo.
The portfolio for WK Kellogg Co will also include Kellogg's, as well as Frosted Flakes, Froot Loops, Mini-Wheats, Special K, Raisin Bran, Rice Krispies, Corn Flakes, Kashi, and Bear Naked.
On the New York Stock Exchange, Kellogg Company will be renamed Kellanova and continue trading under the ticker symbol, "K," and WK Kellogg Co will begin trading under "KLG."
Steve Cahillane, the future chairman and chief executive officer of Kellanova, said the name signals the company's future ambition while building on the 117-year legacy of the Kellogg Company.
The word "Kell" is a nod to the company, paired with "anova" which combines "a" and the Latin word "nova" which means new, he said.
'All day hydration':Gatorade expands sports drink brand with new Gatorade Water
Hostess stock price soars after Smuckerreveals plans to purchase snack maker for $5.6B
Gary Pilnick, designated CEO of WK Kellogg Co, said its name honors the legacy of the company's founder, W.K. Kellogg. He said they removed the periods in the same "to signal the start of a new, unwritten chapter."
"The logo itself stems from the iconic signature of Mr. Kellogg," said Pilnick.
2025-05-04 20:301569 view
2025-05-04 19:541056 view
2025-05-04 19:49459 view
2025-05-04 18:472023 view
2025-05-04 18:291062 view
2025-05-04 18:081283 view
After Luigi Mangionemade the difficult decision to undergo spinal surgery last year for chronic back
Below Deck Down Under's Captain Jason Chambers is speaking out after two of his season two crewmembe
The son of two Spanish film stars has been arrested in Thailand on suspicion of murdering and dismem
